Fashion Campaign
Chosen By Tuchuzy
A campaign for Chosen, the in-house label from Bondi boutique Tuchuzy. Clean tailoring, warm daylight and a light-filled house that does half the styling.
Client
Tuchuzy
Category
Fashion Campaign
01
The Brand
Tuchuzy has been part of Bondi since the 1990s as one of Australia’s original multi-brand boutiques. Chosen is its own label: contemporary, feminine staples made for an effortless beach-side wardrobe that moves easily from day to night.
02
The Location
A house of arched glass, sheer curtains, a pool terrace and a stacked-stone wall gave every look its own backdrop without ever leaving the property. Warm, natural light keeps the whites clean and the colour true.
Film Moments
White Suit, Arched Window
Poolside
Silhouette
Lime Halter
Stone Wall
Tailoring Detail
03
The Edit
Six 4:5 films sized for the feed. White tailoring, a lime halter and easy slip dresses, shot with slow walks, held looks and unforced movement so the clothes read as something you’d actually live in.
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