Product Films
Maison Balzac
Product films for Maison Balzac, the Sydney homewares house known for hand-poured candles, coloured glass and playful table settings. Square and vertical spots made for social, from single-object hero shots to fully dressed tablescapes.
Client
Maison Balzac
Category
Product Films
The Film
01
The Brand
French-born designer Elise Pioch Balzac started Maison Balzac in Sydney in 2012, pouring her first candles by hand before growing the label into glassware, carafes and objects built on collaboration, artisanship and playful elegance. The films needed to carry that same lightness: nothing too polished, nothing too serious.
02
Objects as Characters
Each ten-second spot gives one piece the lead. The dotted Pomponette carafe and flutes, the ribbed Josephine vases, Demi Volute candle holders and grape-shaped Le Muscatel candles each get their own clean backdrop, with hard light and long shadows letting colour and glass do the work.
Film Moments
April Collection
La Dance
Cocktail Glasses
Pomponette Carafe
Pomponette Flutes
Josephine Vases
Demi Volute Candle Holders
Le Muscatel Candles
Cocktail Hour
Olive Bottle
Apéritif Glasses
July Collection
Vertical Cuts
Clear Carafe
Carafes
Le Spritz
Citrus
Floral
’23 Collection
03
Setting the Table
The fifteen-second edits pull back to the full table: candles lit, cocktails poured and new collections styled together. Vertical cuts of the carafes, Le Spritz and citrus pieces were made for Stories and Reels, framed so the product holds the centre of a phone screen.
04
Catherine Martin Collaboration
One film was made for the brand's capsule with Australian costume and production designer Catherine Martin: art deco glassware and candle holders in a pink and green palette, styled against palms and peacocks to match the collection's mood.
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